Masters in similar areas are referred to as communication and culture, sociology of culture, or the like. When many of us are willing to say that we do studies cultural, we refer to an international translation process, which refers to the birmingham tradition and to a reality international. But when we clarify that for better or for worse here the term is images not used, we express a persistent reservation regarding of the other possible dynamics in the institutionalization of the cultural studies, especially of the risks of its politicization and their sacrifice in academic fashions.